The Pelta™ solution can be used for cross marketing to increase brand strength and for short-term promotions. What’s more is that due to the security of the code, forgery of coupons and the like are unlikely. Pelta™ provides higher ROI on cross marketing promotions, providing Brand Owners more secure methods to authenticate prize awards. Pelta™ can be used as a delivery tool for video ads, text message or audio wave files.
Benefits for the Consumer:
- QR codes can provide various information relating to product specifications, instructional videos etc.
- QR codes are widely recognized and accepted by consumers
- Pelta™ codes provide customers with the security of knowing that they are buying a genuine product (not counterfeit)
Benefits for the Brand Owner:
- Pelta™ provides dual functionality of cross channel marketing as well as anti-counterfeiting functionality.
- Ease of incorporation into established variable workflows
- No supplementary hardware/readers required for verification
- Can be authenticated by everyone at any time throughout the supply chain